Converged Media

Led digital initiatives to generate inquiry leads during the two-week holiday break at Oklahoma State University leveraging paid, owned and earned media. Conceptualized all creative assets and supervised the execution of the two-week holiday campaign. Breathed fresh life into a yearly project by re-vamping the email marketing campaign to integrate our message on a variety of converged platforms including: 

• Spearheading Undergraduate Admission's first YouTube Pre-roll campaign. (paid)
• Creating three unique emails targeting prospects and inquiries, applicants and admits. (owned)
• Extending the campaign's reach through social media and video platforms, generating leads across multiple digital channels. (earned)
  

YouTube Pre-Roll Analytics: 

• Impressions: 83,594
• Interactions: 25,518
• Interaction Rate: 31.62%