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Teresa Tackett
Scholar. Educator. Strategic Communications Professional.

"Follow #okstate" Campaign

OSU embarked on two OSU Swag giveaways to increase awareness of the University's Instagram account and to promote brand awareness. OSU received more than 1,000 followers on Instagram each time the University promoted the follow campaign, resulting in an increase of more than 2,000 followers during the spring 2015 semester. 

Date: Spring 2015
Client: Oklahoma State University
Role: Digital Media Specialist
URL: instagram.com/okstateu