"Live Orange Friday" Campaign

Oklahoma State University asks members of the Cowboy Family across the state, nation, and the world wear orange every Friday to express their loyal and true devotion to the university during the fall semester. Fans submit photos showcasing how their school, business, community, team, family or group celebrates "Orange Friday." The campaign focuses on reaching out to current fans to broaden brand awareness and increase engagement with existing users.

My role:

• Produced video and graphic concepts used to promote the campaign.
• Generated content for OSU's social media platforms and websites for the duration of the campaign.
• Collaborated with OSU stakeholders to secure prizes for the entrants.
• Coordinated photo shoot of prizes used for promotional purposes.
• Monitored entries for the duration of the campaign and selects winners.
• Supported the Associate Director in overseeing the implementation of these projects.