"Orange Adventure" Campaign

Oklahoma State University asked members of the Cowboy Family to share their Orange Adventure starting June 1, 2015 through July 31, 2015. Fans shared their photos using the hashtag. The campaign focused on increasing fan engagement as well as providing OSU fan-generated content to be used during the summer as the official "Orange Friday" photo on social media platforms.

 My role:

• Responsible for researching, planning and executing the first-time campaign prior to the summer launch.
• Determined benchmarks prior to the campaign launch and continues to adjust messaging as needed to meet predetermined goals. 
• Created social media content for OSU and its strategic partners. 
• Supervised the creation of graphics used on social platforms.
• Selected a weekly "winner" to be featured as OSU's Orange Friday photo.