Social Media
Created content, developed strategies and managed editorial calendars for all OSU social media sites. Monitored and engaged key audiences on all university digital platforms. Proactively anticipated key audience needs and responded appropriately. Coordinated and managed social media initiatives for special events or promotions.
STATISTICS:
OSU Communications Social Metrics
During my time at OSU Communications, I was able to exceed the objectives our leadership team set. To demonstrate the effectiveness of my outreach efforts, I pulled the following analytics comparing fiscal year 2014 to 2015.
Overall Social Increases (2014 to 2015)
- Social media interactions increased by 57.13%
- Impressions were 145.6 million compared to 94.9 million
- Facebook fans grew by 41.14%
- Twitter followers increased by nearly 47%
- Web traffic has increased 3.17%
In my role, I was able to consistently increase engagement and exceed benchmarks for established campaigns as well as develop and launch Orange Adventures and our Instagram follow campaigns independently.
Orange Adventures
- 53% increase in engagement prior to the launch of the campaign, which I developed.
Live Orange Friday
- 82% increase in engagement the first year and 71% increase the second year.
Orange Crush
- 70% increase in engagement the first year and 85% increase in engagement during the second year.
Instagram Follow Campaigns
- I spearheaded two Instagram follow campaigns, which resulted in more than 2,000 followers during the Spring 2015 semester.
